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Buck Rodgers

The IBM Way [Second Hand]

The IBM Way [Second Hand]

Regular price $15.00 NZD
Regular price Sale price $15.00 NZD
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This is a second hand book. We do our best to describe our book's conditions but due to the volume we handle and the nature of second-hand books, if condition is important to you, we recommend asking for further details and pictures. Just let us know, we're always happy to help!

Condition: Minor wear overall. General edge/surface wear. Edge foxing

The IBM Way 

Insights into the World's Most Successful Marketing Organization

A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world.

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Product Data

  • Author/Editor: Buck Rodgers
  • Barcode/IBSN: 9780060155223
  • Format: Hardback
  • Dimensions: 0.6 kg - 165 x 244 x 25 mm

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  • Courier ($8 or $12 rural): Orders are shipped with Courierpost/NZpost and include tracking, signature, delivery instructions, and insurance. Orders will be securely packed into boxes or satchels and items may be wrapped in paper or bubble. Void fill will be used to ensure items don’t move around in transit. Delivery target: 1-3 working days after dispatch in normal circumstances.